Images, multimedia or media files, whatever you want to call them, they need to be in your everyday content marketing strategy.
The eyes catch a picture faster than they can your words.
But it adds a personal flair to your blogs design, website or marketing strategy as a whole.
Here’s just a couple statistics that will help you bring in the new year by rethinking your media strategy:
- Photos average a 35% boost in Retweets(Twitter)
- Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets (Buffer)
- 60 percent of consumers are more willing to consider local search results that include images and another 23 percent are more likely to contact a business showcasing an image.(Bright Local)