Lead Generation is why we, you and me, are here.
We want to build our very own professional practice online so we can work from home.
Or maybe earn a few extra bucks selling products we are passionate about.
Then again, maybe you are just bored and would rather get paid for your time, instead of sitting around watching TV or playing on Facebook.
We’re all here to build a list of quality subscribers or leads, right?
So why does the digital marketing world seem to make it hard for us to actually find some simple tips to start today??
I have your answer…
and don’t forget, these will all be FREE…
First Tips First.
It can get a little confusing on how to build a list from scratch. I know when I started out, I was completely lost.
So I will start out with the elements that make this lead generation element a whole lot smoother.
Here’s the list of elements you need, to begin with.
Your Home Online
You need a place, a safe place to nurture these leads.
Show them you know what you are talking about.
You need a foundation for all business aspects to funnel thru…
This would be your WordPress Website.
No, I’m not talking a Free website, or built on someone else’s digital land.
I’m talking about buying a domain name, paying for hosting it yourself, and have complete control of the flexibility and functionality of your business.
Cost, Domain Name 10-20$
Hosting, 5-10 a month.
Create Continual, Relevant Content
Why do we need to create up to date articles on a regular routine?
First off, people..we do it for people.
Folks that are looking for answers to questions on Google about your particular products and services.
Building authority by showing customers we know what were talking about and how to fix the issues they might have.
Secondly, for search engines so we can be found by the people searching out the answers.
You only need the fundamentals of SEO to get started and build on it.
Optimizing content can and will try to swallow you up in a vortex of head-numbing information, but just don’t fall for it.
Stick to what you know, learn from who you trust in the industry, and run with it.
Build Influence On Social Media
When beginning, you just need the basic few.
You might have heard you have to be on all of the popular media channels, but just not true.
Facebook, Google Plus, Twitter, and Youtube, that’s all.
Become effective on these and build a following before venturing off to other channels.
Here’s a quick strategy to begin with:
- Create a blog post that speaks to your audience.
- Publish on your website…
- Then go out and SHARE OTHERS creative works of art before sharing yours.
- Post on Facebook, Twitter, and Google Plus, and upload video to YouTube.
- The next day, share this post on groups, communities, and sites you are a part of.
- Be a part of the conversion, not the cause of one.
Basic Fundamentals of SEO
The only rule you need to know right now is this…
Write interesting stuff folks want to read, write directly to the one person that will buy from you today and always write with a heart behind your words, meaning, bring the passion, bring the pain, just write like you talk.
write directly to the one person that will buy from you today
always write with a heart behind your words, meaning, bring the passion, bring the pain, just write like you talk.
Basic Blogging Plan
Do you think famous writers started out just sitting down, writing and becoming a genius with words?
Practice, practice, practice, is what they will tell you.
Yes, schooling helps and a basic grammar skillset does do the trick.
Go get Grammarly for help with grammar basics.
Write as often as possible, daily preferably.
Write like your talks always
And just do it.
The more you do it, the more you get better, building self-confidence, and becoming comfortable with your words.
Word Of Mouth Marketing
All kinds of ways to build a list, off the web too.
- Business Cards
- Coffee mugs,
- Sponsor an event,
- Go to a workshop at a local library,
- Talk to people you encounter,
- Flyers around town,
- Newspapers, magazines, etc…
The list can go on and on.
I know these are not free, but just some more ideas to start with if you do have a budget.
What is your Lead Magnet?
What is the greatest thing you can present to your buying customer right now?
Give it away for free, and watch your list blossom.
Yes for free.
Here is some advice,
Give away as much as you can without taking food off the table.
The information or products or services are already on the web somewhere.
So it’s free.
Why not offer this, plus a consultation to get started with.
People buy from people, if they like you, they will buy.
If they don’t, they will move along.
Simple as that.
Quick list for lead generating for free:
- EBooks, whitepapers, or guides.
- A Free Consultation
- What about a Free Trial period
- Or maybe Free video series on how to accomplish a task.
Softwares and Plug-Ins to Do the Work for us.
Email marketing will be 80% of all income you make online period.
That’s why is so vital we build a list.
And yes this does cost, or get a free account with Mail Champ, but eventually, you will pay.
And the free version has its limitations so beware.
So do some research to find the best email marketing platform that fits your online business needs?
You don’t need the most expensive, or the fanciest.
Just one that works for you.
Personally, I use Aweber because they have the best deliverability rates.
Plus really user-friendly platform and if you join my free learning center, I train you with this one, so you get help by them and help me.
Can’t get any better than that.
And here’s a list of plugins I use myself on MudChopsMedia:
- Genesis News Extended
- Sticky Bar Top Messanger ( Free with Learning Center)
- Simple Social Icons
Put some CTA’S inside your blog post when you write them. Not a ton but mention your offer and link it to your landing page.
A Landing Page that Works.
On a landing page, all you really want to do is reassure people how fast, reliable and easy it is to join your community.
By the time they get here, it’s pretty much “game over” if you ask me.
Because they probably snooped around your site, checked up on social media, maybe watched a video or two, you built enough trust in them for them to trust you with their cherished email address.
So move them along short and sweet like, by just reminding them what they’re getting, how fast they can get it, and who they are getting it from..
As Lead generation Tips for beginners litter the web, just know it’s not that difficult to begin.
Building a list take patience, work, and a strategy to get the process going for your business.
It’s not a fast-moving object.
Thinking up a strategy
How are you going to capture this information?
What platforms and plugins to use to make the process smoother?
What’s your lead magnet?
And finally, just set it up, do the work it takes to run a business, and I promise, people will come.
You just need to give them a reason to come.
If you want to learn the fundamental basics of building, branding and managing a professional online practice, click here now to join.
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