I was talking to a local small business owner recently about his website and his first question was this…
What is the best SEO Strategy for a blogging beginner?
How do I know my written content will be good enough for Google to rank higher than comp?
So I answered the best way I know how…with the truth.
Here’s what I told him.
The Wrong Way to do Optimization.
I pro-warned him that there are a lot of junky SEO strategies out here that could hurt your rankings.
Like keyword stuffing, copy and paste content or invisible links littering the page.
Theses are practices of the past that will only hurt you more than help.
Google will know. It’s a matter of when will they know.
Today Google has given us the ability to control our own SEO demise.
Things like LSI, similar words with same meaning, searcher intent, or how we present our words.
We control what we do on our blog posts or static pages.
They make the rules and we can simply follow or get left behind.
So that being said let us look at what can really help us get the best out of ever piece we write from this day forward.
Wow, was this important not four yrs ago, but not no more.
We used to place keywords as much as we can and then even sprinkle some more to get the best outcome.
This will hurt you today.
Don’t get me wrong, placing keywords in the content is still important but Google uses them for a different reason.
Now, the search engines will crawl your site, locate the keywords and use them to find out what the content is about.
Not really a ranking factor but what are you talking about, that’s what they are used for these days.
So don’t think SEO.
Think what you’re talking about and stay on topic.
Google looks for the context of the content, not just important words.
Titles, Headlines, H1 Title Tag
The title of a blog post is one of the most important aspects of writing content.
Not just for the engines but for people because that’s who’s searching on the engines in the first place.
You have to draw folks interest or curiosity with your title before you can think of ranking anything.
Here are Four Unique Fundamental Tasks that your title has to perform before even getting noticed.
- Get the readers attention by appealing to them personally.
- How are you writing too? You can’t write to the world it won’t find no one. Find the specific audience in your industry and write about them.
- Deliver a complete message in the title. A complete thought. A statement. A question.
- Lead your readers into the rest of the content. Humor them, ask a question, just give them enough to read the rest.
How Do You Judge Quality
Well, how much effort, passion, work, or time did you spend creating these words you speak?
Did you just sit down, write a piece on say rainbows and then blast it out to the internet space.
What about eye candy images?
Editing your work.
Do some research on the topic and write a better piece than your computation.
Spend some time on it and plan a well thought out blog post.
Make sure you write it yourself then you know you did your best to answer the question or queries folks are looking for.
Do better than what’s on top of search engines.
Quality is judged by the eye of the beholder so if you feel you put forth a solid effort,
Written with passion in your words,
Bullet points or infographics,
Quality is what you will get.
Quality content is built on the practice of writing.
You will get better in time.
Practice, practice, practice, that’s what makes you a writer.
Content Presentation Is Half The Battle
Content presentation is a biggy for me.
When I come across stuff that has little baby images or the text is all globbed up in one big paragraph or even advertisement after advertisement, it really is a turn off for my eyes.
Does it make the information wrong?
No, because I didn’t give it enough time to find out and I know I’m not the only one out here.
It goes back to pleasing the reader.
They are not gonna read if it’s not pleasing to the eyes and frankly it’s almost unreadable if it’s all in a blob of text mess.
Here’re some tips to make your presentation get seen by folks that want to see it.
- Big images or bigger images. Let them see or feel your words instead of just reading them. Images are eye candy for the reader so they can place themselves in your words. Make sense?
- Write in short sentences or paragraphs. This is extremely helpful for mobile readers and it’s just easier on the eyes. You ever read something that is a 1000 word paragraph?
- Videos are a readers wet dream. Most nowadays won’t read a whole blog post, they scan. But give them a video to watch on the same topic and they will be all over it.
- Infographics, Slideshare or podcasts are some other ways to stimulate the mind other than just words. Use these wisely.
Represent your works of art by presenting it in a way where they feel comfortable around it instead of getting turned off by the way it looks.
Social Distribution Without Social Distortion
There is so much crap floating around on social media, no wonder most are scared of starting businesses online.
Blasting every sale in the book or directing folks to your special landing page is not the right way to go here.
Kind of like Walmart has distribution centers, social media is your distribution center.
This is where you mingle with the folks that are sharing, commenting, and are interested in your stuff.
Your first strategy on media channels is sharing the work of others.
Don’t be a share hog by just blasting your content.
Share three, then distribute yours…why?
Because they will see you shared or commented, go check out your work, and more than likely share yours just for the simple fact.
Sharing is caring, duh….
Mobile Friendly Is a New Breed To Practice
Mobile sites are a must these days. Google added it to the ranking factor this year if you didn’t already know.
You need a phone friendly website or the dark days are upon you.
Over 60% of all searches done are from a phone.
Desktops are becoming obsolete in this on the moving world we live in today.
There are more cell phones than people on this planet so you have no choice, get right or get in the back.
Refer back to the tips I spoke about earlier, in the content presentation heading, they will help.
What makes you different content
As the web gets filled with content each and every day, it’s hard to different yourself from the wolves.
So, how do you do it?
Write like you talk, with a passion like no other, and do the work that most are not, you will see the difference right there.
The biggest unique characteristic you have from the world is your voice or words you use.
No two are alike.
Now everyone won’t like you but the ones that do, you will see you have more in common than most.
The ones that don’t just move on.
Your persona is the most powerful tool you have to offer and don’t let anyone tell you different.
Clean Link Structure
URL’S or permalinks within your site is vastly important, too.
Most SEO specialists will say you need category or time and date in the URL’s, but I think not.
Just set it to have the title of the piece in the link so folks know what they are reading.
Which one are you more likely to click on when you see these three links:
You make the call, but my guess would be the one that I can read.
Which means linking to content on your site but only if it makes sense.
You also want to share the love by outbound linking to others well thought out work but don’t over do it.
Google will see your site as a middleman linking farm than an authority.
Maybe one or two outbound per piece and make sure you link to something to your site at least once.
Oh and don’t forget to add your Call To Action to make sure you lead your readers to what to do next.
As SEO changes Daily….
So the Best SEO Strategy For A Blogging Beginner are not limited to these few treats I gave you today, this is only the starting point of the whole practice.
As the industry moves vastly, we will move with it.
Start by using these and go out and learn others.
You will hear things about this and that SEO strategy that might catch your attention.
Just make sure you trust what you read and trust who wrote it.
Thanks For Listening…
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