A Beginners Introduction to the Search Engine Optimization is a guide to understanding why we need search engines.
How do they consume our content?
Where are we now with implementing a strategy?
How Do We think about Search results in the future?
Why Focus on just one?
They’re over 150 different ones to consider, but who cares?
When I was growing up, I came across this word I never heard of.
Wiki, please step in,
It’s a number.
A one with a hundred zeros, which looks like this:
Didn’t know that.
Well back then, the real reason I found this bit of knowledge out is, because of the Google we all know so well.
Since ’98 or so.
I bet that’s where the idea came from for the Google nowadays.
What’s Some History Of This Monster Engine?
I’m not gonna sit here and go over the history of this monster search engine.
They update search results on a regular routine so, keeping content fresh and so clean.
They have earned the authority to be the best.
Ovre 2/3’s of all searches done on the planet.
$370,000,000 the brand is worth.
Bring in close to 70,000,000 in sales.
Respect is earned around here.
Some Up to Dates on Google?
40,000 searches every second
70% of all searches online, mobile or not.
Two is YouTube, which Google owns as well.
It evolves, it’s a moving target. Not Set In Stone
All About Context of the Content today.
Easier to Learn SEO if you Focus on One.
If you’re a beginner here, focusing on one, the best choice, makes it easier for you to understand SEO, as a strategy.
Instead of studying Bing, Yahoo, Duck, Duck, Go, and over 150 others, you can get lost in a sea of mind mush.
Settle down, focus on one, and build a strategy to implement.
Who cares about the other ones for now?
70% of all searches done online.
40,000 searches each second on Google.
And what is Duck, Duck, Go anyways??
How Do They Search And Rank Sites in General?
Three Step Process Of Elimination
There are over 200 crawls that run down your site, consistently.
Whenever they want.
There are ways to not get crawled. no, follow in WordPress.
Indexing Analytics or Algorithms
Over hundreds of ranking factors are taken into account.
Most optimizing consultants teach the primary, or main factors that Google releases to us.
On page and Off page, Time On Site, Load Speed, and others contribute as well.
With so much content being consumed by engines, everyone trying so desperately to be on top results.
There has to be a process of elimination to list the good from the bad.
What is Ranking?
Relevance Is What Ranks.
Is the media you create on topic with the website itself?
Create a human heart and NOT these spiders or crawlers?
Write like you talk is a great idea to start with.
Do you write and sound like you know what you are talking about?
What do you share on Social Media? Is there engagement?
Relevance, Popularity, Authority, add value so the searcher will come back, give intentions to stay and share with their networks.
Organic Search Results, Um, What??
Is the Bloodline of Optimizing Content
Wouldn’t you want to create a strategy that EARNED you top spot?
How does FREE Traffic to your website sound to you?
Organic traffic is all the results that you see on SERP’S (Search Engine Results Page), that isn’t getting paid per click.
The ads to the right, are P.P.C.(Paid Per Click), Paid for by the big dogs.
The top two results are also paid for, the little yellow box that says Ad is the hint.
Everything after that is Free Traffic.
That’s the kind of traffic I am teaching to Gardner.
Learn the strategy, implement the plan and earn your spot on Google.
This is an amazing benefit of blogging.
Earn Free Traffic to your website
But remember, this doesn’t guarantee rankings. A work in progress.
What are they looking for now to establish this massive database of information?
(40,000 searches monthly people)
Here’re a couple of the primary goals.
Latent semantic indexing, or synonyms for humans. Thanks, Big “G” for trying to make this complicated. I got you covered.
Example car and automobile, dog and puppy, music and songs and lyrics, football, and NFL and Sports…
You get the gist.
What is the Intent of the searcher?
- Navigational- specific info
Talgov.com, my power bill folks.
- Informational- what we search every day.
organic food recipes
tips on dieting or stress
where was Abraham Lincoln from?
Commercial insights- person, place or things commercial like.
hotels in Orlando Florida
real estate on islands
where to buy snake bait?
Best fishing hole in central Florida?
Query Base Search | Not A Keyword Phrase Search Anymore.
Since 2012, our mindset isn’t, what the best content I can write that will get me ranked for Google?
Nowadays, mobile phones, how people search and keywords only when it comes to topic matter, not ranking overall.
The best answer to a question that the searcher is searching makes sense, interested and learn something on that particular topic.
Mobile Friendly and Responsive Design Needs To Be There.
In On May 5, 2015, mobile friendly sites became a ranking factor.
With more searches done on mobile than desktops or any other device or smartphones out number population nowadays, why wouldn’t become to this?
Just look around you right now.
how many people are on their phone?
It’s flipping everywhere.
I’m so glad I split coffee on my good one and went back to the old school.
The media we create has to be fastly read, or eye candy for the reader.
Pleasant For The Eyes.
Make your content, cool, calm and collective.
Break Up Content
Use H1, H2 or H3 title Tags
Bullet Points and Number List
More Images, Big Ones, too! Not, 350X350.
Write to one persona
Grammer and English skills do matter, basics only, though..get Grammarly to start
Put effort, work into the creation process, that what matters…
Clean Navigation Onsite (CLEAN URLS)
Using WordPress, this one is easy.
I do still see mistakes, but we are humans.
Clean Permalink structure
Anything after the.COM is a permalink.
On Page and Off page factors do make sense but the meat of it still serves people.
Earn Your Rankings
No easy button, no silly software pooping content out, or fast action strategy here.
Work on the plan, and have some patience.
Think a guide or another strategy of marketing.
It is Not a fast process. build authority and trust within what you’re doing online.
Build authority and trust within the industry you are targeting.
You have to earn and respect that top spot by routine practices that build your credibility.
Are you Trying to Avoid the Importance of An SEO Practice?
Seo is a necessary element of an online marketing strategy.
You CAN NOT Avoid this vital strategy for media.
Four pillars of SEO Built Around Two Questions
(effort, work, routine guide, write to people, )
Overall Website Navigation
Easy to access info, Links are smooth and clean, categories and tags plan, an onsite factor.
Authority (Do u know your topic?)
Ask yourself, what am I good at right now? What would I like to talk about, learn, research and write about for years to come? Help folks learn?
What would I like to talk about, learn, research and write about for years to come? Help folks learn?
Help folks learn?
If you don’t know, then find your passion in life and that will be your stepping stone.
What’s In It For Them?
With everything you create digitally, make damn sure you keep the people coming to your sites, interests, likes and dislikes.
What would they do to function with your brand online?
Help them make a buying decision from you,
Always, always, always, think of the reader, customer or client.
A Simple Two Question Survey To End This
What is the Searcher Looking For?
Get real specific about this. No generalizations or mass groups.
Ex. Moms, looking for a way to make money online,(in Florida) having a stay at home career.
What is the Intent of that Search?
Buying, selling, navigational, informational, or commercial
The who, what, when, where, why, and how of the search.
Make sure that your site adds value to the visitor.
Provide unique and relevant content that gives the user a reason to visit, come back, book market, and share your site.
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