Email Marketing is one of the most important assets of an online business surviving.
This type of marketing is said to be 86% of all income made online.
And yes, it is part of the sale funnel as well.
At its very basic form,
Email Marketing is a powerful communication tool for building relationships with your audience.
Let’s get into this and look at eleven questions that need to be answered if you want to begin on the right track.
Or increase your income by 86%, find a motivation, people.
Here’re a couple stats I want you to ponder over:
- Emails deliver a return on investment(ROI) of 4300% Kissmetrics
- 66% of customers made a purchase online as a result of an email message.The DMA.Org
- Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
- 138% more is spent by customers who received emails than ones that don’t. Convince and Convert
Why is Email Marketing so important to my online business?
It gives you a chance to speak to a lot of people at once, expanding your reach in the process.
Also, it clouds you to stay connected with loyal folks and new customers who might not have interacted with your brand again, if they didn’t sign up.
It’s like your very own personal, one on one, chat between you and your target audience.
What is the best approach when creating an email campaign?
Depending on the business type, the best approach is one that speaks to the person directly, have clean and brandable emails set up, be consistent, and always have a thank you email to go out first, with the benefit of signing up with it, of course.
There are a couple different kinds of emails that you need to use, broadcast and a follow-up series.
One is for live news, and the other is for building trust and authority with the person so they feel comfortable doing business with you.
Alive, New, Deals, Free Stuff, What’s Happening Right Now Messages
Broadcast Messages are the type of messages that go out right now. When something new, a blog post, free offers, or just want to give stuff for free, this is the type you want to use.
When something new, a blog post, free offers, or just want to give stuff for free, this is the type you want to use.
The benefits of this are, it keeps your audience in the loop. It keeps your brand fresh in their minds, always letting them know what’s new, was happening with your business.
More Down To Earth, Personalized, Brandable Messages
The Follow Up Email Series has to resonate with the audience. Broadcasts and follow ups have to personal but these types have to take it the next level.
Broadcasts and follow ups have to personal but these types have to take it the next level.
Maybe share how your company started, where it is going and how they can enjoy the experience.
Also, use your blog posts to build authority and trust with the folks. This is how we
This is how we connect our content marketing strategy with email marketing planning.
Use evergreen content (passionate blog posts on your blog) that are solid pieces of work and use in your email series.
What are we trying to do here?
To give away as much as we can afford, building authority within our brand, a feeling of comfortability, and the final outcome is generating trust within the heart of the reader.
How often should a broadcast message go out?
1x by weekly.
Of course, this depends on your business model.
New blog posts, sales, and deals, News about your company or products and services, live messages, stuff happening right now.
What about follow ups?
- Thank you Email and what they get. First.
- Three Days after that, products and services, what are you about?
- Four days later, Free E-book or Report, Whitepaper.
- In three days, maybe a sale or 50% of everything
To begin with, the follow-up series, depending on business model, make about 5-12 emails to go out once a week…things like, E-books, cornerstone content, about you stuff, products and services,..free offers, what have you.
Plus you got your weekly blog post going out once a week, that’s two a week. Plenty of stuff to start with.
How important are subject headliners?
About as important as any other Headliners you will be creating like Titles of blog posts or landing page titles, here are some simple rules to follow if you want to succeed here.
- Short as possible. “Want To Create My Logo?”
- Give them the benefit of reading the rest of the copy. ” Learn How To Leave Your Job And Work From Home Today.”
- Generate Curiosity, Interest, and Give News. “10 New Tips On How To Brand a New Logo.”
- Use Numbers. “7 tips on Bettering Call’s To Actions.”
- Speak Directly to The Person. “How You Can Generate 43% More Leads With One Simple Tip”
- Urgent News. “This Year, Do you want to learn how to build, brand and, manage an online presence? Act Now.”
How long should these messages be?
Here’s what I do…
Use the best three or four paragraphs of the content that explains what the piece is about. The summary if you would.
Then use the image to really make your email stick out. Full image too..Not this thumbnail size, or 350×350.
Fill the top of the email with a really eye stunning image.
I still see major brands or companies still using only text copy, which just short chains your conversion rate.
Images are HUGE in marketing with emails.
Full Length Emails
Sometimes I will use all the content in a blog post for my email and have three buttons, telling them to watch videos.
When deciding on sending all text vs little text, if you feel that the post is amazingly put together, I mean something special, then do it.
Why not just embed the video inside the email?
Sometimes, spam problems happen and plus, wouldn’t you want them watching the video on your website, rather than on an email?
Yes, time on-site is a ranking factor for Google and the rest, take advantage of it.
What kind of systems or platforms should be considered?
Definitely, do some research and find out which one fits your business model. Take the time to choose. You will be spending money on this part of your online business.
You will be spending money on this part of your online business.
Constant Contact, MailChimp, or my favorite, Aweber, you have your options here.
Pick the one that fits you and your online business, move on.
What should I say? Who are you writing this email too?
Be transparent with your words. Explain who, what and the purpose of your business.
Have a point of view on the problem or desire that they are looking for, and how you are here to help them.
Personalize all messages.
When writing each email, you are writing to one person.
Write with a point of view, in your own words, using words like you, us, we, I, together…
Write directly to the person you want to purchase your stuff, and help them all the way there.
Empathy is key.
Feel the pain that they are going thru, write it out, and show them that you understand, you’re willing to help them through it.
This is key to a really good email. It speaks a point of view, shows you understand their issues, speaks directly to them, and explains how you can help or guide them past the problems.
What was the purpose of reading the email?
Don’t Leave Them Hanging, Give them something to do.
The benefit? Free offer, sales promotion, generates traffic to a website, watch the video, that’s where you send them, tell them where to go.
Make sure you use buttons for the CTA’S on emails, not just text links.
They just stick out, grabbing your eyes instead of just a text link.
Make sure you have a clear call to action for every email you send.
Make an image clickable too, text links are boring to the eyes.
If I use text links in emails, it’s usually for content on a site or someone else’s stuff.
Simple Email Strategy for Better Feeling Emails in a crowded inbox:
- Images on all emails.
- Have a CTA’S for each email. Effective if you use buttons
- Most of the time create short emails Test with long ones.
- Subject Lines need to be short as possible. Get to the point. Benefit plus curiosity.
- Personalize the message. Person to person conversation.
- Add social media channels to signature..
- Choose an Email system that fits your wallet and business style.
Here’s a mega tip for beginners to understand about email marketing.
You don’t need a ton of subscribers, you need QUALITY people subscribing to your business.
I wouldn’t trade 10 subscribers of mine for a thousand leads on Facebook.
They might make a sell, but the follow-up sales process will failure. Where are these leads coming from?
You guys are quality to me subscribing to M.C.M., are here for a reason and purpose and it’s my job to make sure my service, my product, the way of life I’m building, Works for you.
That’s my job so that’s why I wouldn’t take the trade.
Make sure you have permission to email people you are emailing, meaning have them opt in.
What Not To Do With This Communication Channel
If you are emailing folks without permission, it’s called spamming.
I remember when I first started, I jumped into a guys headache and he gave me folder after folder of email addresses that he said were hot leads.
What they were was leads everyone and their mother had already spammed too, I was only adding to a headache.
This is the wrong to do email anything.
Get permission to contact your audience and cherish them like family.
Spamming leaves a sour taste in your mouth.
Plus looks bad for marketing as well.
Starting an email marketing campaign does take work and a little planning, but after that, follow-ups are set to test, and then forget, for the most part.
But done right, this list building strategy will lead to brand awareness, lead generation, and conversion, also keeps smiles on your audiences face.
Remember, Broadcasts are weekly or by week relevant content being created, live messages if you would.
Follow ups are evergreen content that builds authority and trust within your brand.
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